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Case studies - Les Sommets

Tourism and outdoor recreation

Les Sommets de la Vallée
Sector: 5 ski centers and 1 amusement park
Number of Employees: 150-300
Revenue: $400M+
www.sommets.com

A Unique Family Story, a Brand Created by and for the Love of Skiing

Context & Background

For over 20 years, we have had the privilege of partnering with Les Sommets de la Vallée, a leader in Quebec’s tourism industry, encompassing several ski resorts and attractions in the Laurentians:

  • Sommet Saint-Sauveur
  • Versant Avila
  • Parc aquatique Saint-Sauveur
  • Sommet Olympia
  • Sommet Morin-Heights
  • Sommet Gabriel
  • Sommet Edelweiss

These exceptional locations offer diverse experiences beyond skiing, including summer activities like the water park, tree-top adventures, cycling, and more.

Challenges

Managing these numerous sub-brands, each with its unique characteristics and target audience, while ensuring consistent and unified communication for the entire Les Sommets group.

Interventions

– Strategic Support: Assisting in defining clear positioning for each resort, considering specific customer needs and seasons. Our interventions have targeted the right market segments with tailored messaging and visuals.

– Creation and Deployment: More than 35 campaigns launched over the years, each meticulously designed to meet marketing objectives while maintaining communication coherence across different channels. Projects include:

– Digital signage and highway billboards

– Animated banners and targeted ads, newsletters

– Radio and TV ads

– Photo and video shoots

Results

As a brand, Les Sommets enjoys a highly positive reputation among Quebecers. Campaigns have significantly enhanced the visibility of the resorts, attracting both local and international clients.  , translating to increased ticket sales and steady growth. Enhanced communication and data management have boosted visitor loyalty, offering personalized and engaging brand experiences. The umbrella brand Les Sommets now benefits from a strong competitive advantage and a favourable public image.

 

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